The poultry producer Inghams Enterprises (NZ) Pty. Limited (Inghams) has received a warning from the Commerce Commission that it risked breaching the Fair Trading Act with claims that its chickens contained no genetically modified ingredients.
The Commission has completed an investigation into allegations that claims made in consumer and trade magazines and on television between January 2008 and June 2009 were false or misleading under the Fair Trading Act.
In the advertising, Inghams stated that its chicken products contained “No … GM ingredients” and “have no added hormones, GM ingredients or artificial colours” when the chickens had been fed soya feed which comprised 13 per cent genetically modified soy. Inghams also stated on its website that “Inghams GM policy is clear. Our poultry contains no GM content and are not genetically modified.”
Read Entire Story in Commerce Commission
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