Facial profiling: Israeli start-up says its tech can detect terrorists from just looking at a face

5744af84c4618875298b4577Israeli start-up Faception is claiming it can spot terrorists by simply analyzing their faces and says it is working with “a leading Homeland Security Agency” to identify potential threats.
The company, founded in 2014, uses “computer vision and machine learning technology” to profile people from just a facial image and says it can reveal a range of personality traits and types.

So far it has built 15 different classifiers, including extrovert, genius, academic researcher, professional poker players, bingo player, brand promoter, white collar offender, paedophile and terrorist. However Faception notes on its website that this is customizable and a relevant classifier could be built if the desired behaviour originates from a person’s DNA.

DNA is the key, according to company CEO Shai Gilboa. “Our personality is determined by our DNA and reflected in our face. It’s a kind of signal,” he told The Washington Post.

The company also relies on ‘social and life science research’ to back up its considerable claim, citing research from Edinburgh University exploring the impact genetics has on personality traits by studying identical and non-identical twins

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