Al-Jazeera America goes live, woos viewers

Excitement, skepticism surround launch of Qatar-based news channel in US

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Al-Jazeera’s newsroom (Photo: AFP)

AFP Published:

Al-Jazeera America went live Tuesday, accompanied by a campaign of traditional and social media for its cable channel launch, as it pledged to outdo its rivals with serious, in-depth journalism.

“We’re on the air! #AlJazeeraAmerica has just launched, and we’re live. Are you ready to take a new look at news?” the channel announced on Twitter at 1900 GMT.

One of the first in-depth reports set to air was an investigation for its “Fault Lines” program on Bangladesh.

“Fault Lines goes undercover in Bangladesh in a multi-month investigation to expose how US corporations may be putting their profits before the well-being and safety of the workers making their products,” the channel promised.

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