In its ongoing bid to combat fake news, Google follows Facebook in announcing new technology to help curb spread of misinformation
By Samuel Gibbs
Google is to start displaying fact-checking labels in its search results to highlight news and information that has been vetted and show whether it is considered to be true or false, as part of its efforts to help combat the spread of misinformation and fake news.
The fact-checking feature, which was first introduced to Google News in the UK and US in October, will now be displayed as an information box in general search results as well as news search results globally.
The small snippets display information about the claim made by a particular page or site and who made the claim, as well as the results of fact checking on the highlighted claim. The fact checks are not performed by Google, but by named trusted publishers and fact-checkers using an open system to mark claims as having been checked.
Cong Yu from Google and Justin Kosslyn from fact-check partner Jigsaw said: “With thousands of new articles published online every minute of every day, the amount of content confronting people online can be overwhelming. And unfortunately, not all of it is factual or true, making it hard for people to distinguish fact from fiction.
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