CHARLOTTETOWN -- The owner of a Charlottetown bookstore that sells religious material is frustrated by the CBC's refusal to air his advertisement.
Roger May owns and operates Maritime Christian Bookstore with his wife. He said the CBC's reasoning for rejecting the ad doesn't make sense.
Mr. May said yesterday he was told that the final phrase in the proposed advertisement - "What goes into a mind, comes out in a life" - goes against CBC advertising standards.
The broadcaster's policy states that advocacy advertisements for or on behalf of religious organizations must not proselytize or promote religious ideologies or doctrines.
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 Mr. May said the phrase is a general statement rather than a reference to any specific religion, or to religion at all.
"The ad doesn't say, 'If you don't go to church, you are all going to hell,' " he said.
Jeff Keay, a CBC spokesman, said there is clearly a religious component to the ad.
"The line itself, I don't think, is a particular problem, but in the context of the overall ad, it suggests a religious theme," he said.
Mr. May said he is going public over his clash with CBC to highlight the restrictions.
"I guess the push for us is we don't feel that we should be restricted because we sell Christian material," he said.
"We are a business - and sure we promote Christianity - but is there a law against that?"
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