In Pakistan's newest hit song, produced in the tradition of "We Are The World," the nation's pop stars repudiate terrorism, and proclaim innocence for the nation's Islamic residents who oppose the violence they see being inflicted in the name of their religion.
The song, "Yeh Hum Naheen," is Urdu for "This is Not Us," and was turned from an idea into a YouTube video by Waseem Mahmood and his sons, Khurrum and Khaiyyam.
"This story that is being spread in our names is a lie … The name by which you know us we are not" are the lyrics.  
Fox News reports the Pakistan-born British man simply was responding to what "a lot of people have been demanding: They are Muslims declaring that those who use terror in the name of Islam are wrong."
The song is performed by top pop singers in Pakistan, and the video of the performance has been interspersed with shots of the ugly results of terrorism, and the dire headlines of its impact.
Also included are shots of the joyful and peaceful lives Pakistanis live.
The sons had told their father they were tired of being targeted in Britain by extremist Muslims who thought they were too secular, Fox said. "And they were sick of seeing terrorists cloak their activity in religion."
It was launched almost immediately into the No. 1 position in Pakistan and on the web has circled the world, with tens of thousands of downloads.
The performance, by singers including Ali Haider, Hadiqa Kiani, Ali Zafar, Shafqat Amanat Ali Khan, Haroon and Shuja Haider, also now features subtitles in English.
It also has attracted opposition. Waseem said extremists have criticized the result, saying it should target governments, not terrorists.
One Pakistani-born blogger noted his nation's residents do not support terrorism. "It is our misfortune that not only are we a poor country that has seen its share of despotic, ideological regimes, but that we are also surrounded by countries that have often offloaded their instability onto us," wrote the MIT graduate who now is a corporate executive.
"So this song, in my opinion, is the moderate and modern Pakistan's effort to stand up against extremism and terrorism. We reject the proxy jihadi fights that others hope to fight on our territories, and we reject the label of terrorists because we are not. Ordinary Pakistanis want to have fruitful lives like anybody else," he said.
The lyrics, according to an Internet translation posting, includes:
This story that is being spread in our names is a lie
These stamps of death on our forehead are the signs of others
The name by which you know us - we are not that
The eyes with which you look at us - we are not that
This is not us - this is not us…
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